Catchfire Posts

Tribal DDB changes the game on youth smoking for HPB
2 August 2010

The young these days are changing the dynamics of communication.
So when Tribal…

A new kind of retail dynamism from Courts – at glitzy Orchard Road!
15 July 2010

Orchard Road. Filled with the glamour and glitz of the newest gadgets,…

News from Cannes: Lions for DDB in the Lion City
1 July 2010

The Holy Grail of advertising creativity is for an agency to create…

Content creation that Lives On for Organ Donation
24 June 2010

Broaching the subject of death is never easy.
Getting Singaporeans to…

Reading and recycling: A socially active movement
17 June 2010

Books, like old friends are mostly forgotten.
We read them once, then accumulate,…

News flash on social media: Changi Airport’s million-dollar feeling
10 June 2010

Shopping promotions are a dime a dozen; most are hardly newsworthy.
For the…

Socially responsible use of new media, for HIV/AIDS prevention and education
2 June 2010

Health education need not be sterile and clinical in taste. In fact,…

All-new, friendly and intuitive. Just what a world-class air hub should be.
26 May 2010

With a new brand identity, Changi Airport finally wrested back the Skytrax…

Scent-sational shopping at ION Orchard
20 May 2010

How do you beat the benchmark in experiential marketing for a mall…

Courts and RAPP do a reverse auction online.
14 May 2010

The Challenge
First we built e-Courts, Singapore’s first online furniture, electrical and IT…